Top 5 Personalization Apps on Android in Latin America: Q1 2022

In the first quarter of 2022, the top 5 personalization apps on Android in Latin America exhibited diverse trends in downloads, revenue, and active users. Here’s a closer look at their performance:

Zedge™ Wallpapers & Ringtones saw a steady increase in weekly downloads, peaking at around 385K in the week of February 21. Weekly revenue remained relatively stable, with a slight peak at approximately $1.5K in the first week of January. Active users fluctuated, reaching a high of about 2.1M in early March.

Fonts Keyboard experienced consistent weekly downloads, with a noticeable dip in early February to 155K, followed by a recovery to 184K by the end of March. The app also showed a gradual increase in weekly revenue, starting at $4 in late February and reaching $35 by mid-March. Active users saw a decline from 1.2M in early January to 1.1M by the end of March.

Custom Keyboard - Led Keyboard maintained a steady download rate throughout the quarter, averaging around 130K weekly downloads. Revenue remained low but consistent, peaking at $21 in late December. Active users showed a slight decline from 772K in early January to 724K by the end of March.

LED Keyboard: Colorful Backlit had a stable weekly download rate, averaging around 130K. Revenue was minimal but steady, with a peak of $10 in mid-March. Active users remained relatively stable, fluctuating around 370K to 400K throughout the quarter.

Make Money: Play & Earn Cash experienced a decline in weekly downloads from 209K in early January to 68K by the end of March. Active users also decreased from 1M in early January to 628K by the end of the quarter.

Data for this analysis comes from Sensor Tower. For more detailed insights, visit Sensor Tower.